Lyft is getting out the vote.
The ride-hailing app is offering free and discounted rides to get voters to the polls for the midterm elections coming up in November.
Promo codes for 50 percent off rides through organizations like When We All Vote and Vote.org will hopefully get greater numbers of voters to their polling places at a more affordable, accessible price. Free rides will be available through Voto Latino to make it easier for underserved communities to get to voting locations.
Mike Masserman, head of social impact at Lyft, said in a phone call that transportation has come up as a reason that especially young and poorer voters don’t vote. “We want to be able to get to as many people as possible,” he said. Read more…
Go to Source
Author: Sasha Lekach
Powered by WPeMatico