David Ogilvy, also known as the father of advertising, once said, “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” He’s probably right. You don’t get the title “father of advertising” for nothing, right?
Unfortunately for startups and small businesses, marketing can be expensive, especially when you’re just pulling yourself up by your bootstraps. It also entails expending a ton of time and energy, when it could be better spent on polishing your product. Read more…
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Author: Kevin Billings
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